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 PRESS RELEASE - February 13th , 2014 - NEW SMYRNA

For Immediate Release: Jesse Little Racing Media Relations

Little announces new Sponsorship for NASCAR's K&N Pro Series Florida swing

SHERRILLS FORD, North Carolina (February 13, 2014):

Two races in just over 48 hours will quickly get the NASCAR K&N Pro Series East season underway beginning Sunday night just outside of Daytona Beach. For Jesse Little, the series reigning Sunoco Rookie of the Year, the action can't come quick enough.


"We've tested our Vanacore Homes Chevrolet, made sure everything is prepared for this team's run at the championship so for us the chance to get onto the track and see how things shake out is a welcome change after several months away from competition," Little said.


For the owner's of Vanacore Homes the opportunity to team with Little will highlight their business to race fans in attendance at New Smyrna and Daytona, according to co-owner Scott Vanacore.


"The mission of Vanacore Homes is to build high quality custom homes better, faster and at a lower price then our competition," he explained. "We pride ourselves on a hands-on approach. (Co-owner Todd Vanacore and Scott) build each home as if building it for ourselves; we're true builders. We'll go above and beyond to make sure our customer's personal dream becomes a reality."


For Little the exposure he can provide to Vanacore Homes over the coming week will be great for the team's new partner, he added.


"We can go out there and go fast, just like Vanacore discussed when it comes to their building approach. We go above and beyond just like they do and quality is what our team is all about. This is a great fit for our race team and Vanacore Homes as we tackle two difficult tracks in a 48-hour span." 

First up will be 150 laps at the tricky half-mile New Smyrna Speedway followed by the second-annual Battle of the Beach that is contested on the temporary track built along the backstretch of Daytona International Speedway.

"Heading into our first full season of K&N Pro Series racing last year we choose to watch and learn at the Battle at the Beach and save our equipment for our goal of winning Rookie of the Year. This year we're looking forward to being part of the race and to be at Daytona is something special for me, Little explained.

"My dad (NASCAR Camping World Truck Series director and former Sprint Cup and Nationwide series driver, Chad Little) has won at Daytona and I'm always looking to carry our family's racing legacy on so the Battle at the Beach will be a big event in my career."  

While the Daytona race is receiving plenty of media coverage it's the New Smyrna 150 presented by JEGS that has Little's attention heading into the weekend, he noted.

"The New Smyrna 150 is our first points race and we want to be sure to take care of our equipment and be there at the end to challenge for a win. Daytona is now a points race (as opposed to a non-points open event in 2013) so we have to be smart in those 48 hours and leave Florida with two good points days," Little said.

Fans can follow Jesse's progress by logging on hometracks.nascar.com or by following Jesse on his Twitter or Facebook Page at  @jesselittle97 and www.facebook.com/jesselittleracing.